I love Facebook advertising!Of course, it is challenging, expensive, volatile, and short term. And I absolutely love the thrill of it!The reason I am so excited about it today is because I have been testing a set of ads in a niche for over a week. FINALLY it’s working!! And once you find something that works on Facebook, it usually works in a big way. And I tend to get excited about stuff – that’s just how I am.Great Offer + Unique Image + Headline = $$$$$$ = A Happy Jen Now, before you get too excited, and run off to start your first advertising campaign on Facebook, there are several things you should know.1. RESEARCH – It pays to learn strategies from someone who is experienced with FB ads. Several forums now have “Facebook” areas specifically for this purpose. Get into these forums, and read everything you can get your hands on re: Facebook advertising and how to create a killer ad. I have been working my tail off scouring the internet for every scrap of information I can find. If you are new to this, I highly recommend you do your research before spending a dime.2. GET CASHED UP – You need money to test offers. It will take you some time and money to test your ads, images, and offers. So be prepared. Facebook will charge your credit card every day for your advertising spending. Be sure you are with a good CPA Network who can pay you quickly. Weekly wires are a must for me.3. MARKETING – Think like your target audience and decide what kind of Headline/Image/Offer would grab their attention. You need to be creative on FB. If you do what everyone else is doing, you will fail.4. DEMOGRAPHICS – Use keywords, age, gender, location, sexual preference, marital status, employer, etc. to pre-qualify your audience and target them specifically. Keywords here are not the same as they are in AdWords. You need to use kw that people might add to their profile to explain their interests.5. BUDGET – Set a low budget for each campaign in the testing phase. Keep a very close eye on your campaigns. $$$ flies out the door with high CPCs and HUGE traffic volumes. Remember: Ads will still get approved if you pause them. So pause your campaigns once you create them. Then wait for approval (which can take 24 hours). Then unpause and watch carefully.6. TRACK – Watch your conversions at the network (or tracking). Facebook have a very long delay. You want to be sure conversions are flying IN faster than the advertising spending is flying OUT.7. THE BIG SECRET – Ha! There is no big secret. You just have to work – test – fail – be creative – and test again. Every affiliate who banks on Facebook has followed this process. We are not holding out on you. There really is no secret. Hard work is my secret – if anything. Boring, I know, but it’s the truth.8. BE PREPARED TO FIGHT – This is bloody hard work. You will lose money. Most of your ads won’t work. You will get frustrated. You might even want to give up. If you don’t have a fighting spirit, I don’t recommend Facebook advertising. It’s tough and you will have to fight. No one is going to hand you anything on a silver platter. You came here to make money online, and Facebook is a great tool for that. So – if you ARE a fighter – get in there and give it a go!
If you are interested in using Facebook as an advertising outlet but you do not know how much the advertising costs on Facebook are, then you can surely learn from this article. To advertise through a social media site is a smart move for any business to do because it is usually where people flock and just have fun cyberspace-wise. You can even submit your posts in your blogs to Facebook and you can allow people to view them and they will definitely see it there more often than on any other sites if they like the content of your blogs.One of the greatest social networking sites is Facebook. With 75 million users to signed up, Facebook can really go a long way when it comes to mileage. There are so many benefits when you advertise on Facebook and they are as follows:
You can potentially reach millions of possible customers.
You can direct your ads to your specific market by specifying which demographics you want to include in your market. In Facebook, you can see people’s age, gender, nationality and location and this data can really help you narrow down your search for the best market for your business.
Facebook advertising is really inexpensive as compared to other advertising mediums.
Facebook is known for its flexibility because you can add photos and videos and you can even create events that could add more “oomph” to your ad.
The “like” button will give you more opportunity to be seen because the moment your friends likes your page, then their friends will see this action also. It has an exponential effect.
You can benefit from users of smart phone when people are “on the go”.Now that you know the benefits you can get from being an advertiser on Facebook, it is now time to discuss the advertising costs on Facebook. However, there is no actual cost or a simple way of explaining how it really costs because you can only bid for each click, which is known as CPC or through thousands impression, the CPM. The moment you do that you will then see the “bid estimator” that will show you the bid ranges that are following through the same auctions as you did.And when it is time for you to run your advertisement, you will be charged by Facebook for the number of clicks you get or from the total number of impressions your ad is getting. Your ad costs will be determined by the number of clicks you are getting and the cost of the auction. You must never let this “little complication” get in the way of you advertising on Facebook. You can definitely benefit a lot from this powerful social networking site. If you are having an issue with the cost, then you can always advertise for free by getting free coupons that are being given away online. Or you can just start creating a page and let your friends know about it – either way you will definitely see a positive impact on your business when you utilize Facebook advertising for your business.
The release of the Facebook “Like” button has spawned numerous rumors regarding its updated behavioral targeting and Barry Scnitt of Facebook recently posted a clarification regarding this most recent buzz categorically stating that “the Financial Times incorrectly suggested that Facebook is launching a behavioral ad targeting at f8, our upcoming developer conference” and “we have no announcements or changes planned to our ad offering or ad policies.” This announcement from Facebook goes contrary with what has been circulating around and it ensures people that there will not be a behavioral ad network that is going to be launched and Facebook is just confirming that the “Like” button will be the new phrase in replacement of “Become A Fan”.The recent launch of the Facebook “Like” button has put the online social network on the advertising spotlight hinting that it is now coming up with new and enhanced features to assist advertisers into reaching, spotting, and targeting their desired market and demographics and since there are no clear implications yet on the impact of this button to end users, let us just discuss how this special feature may work for advertisers so that you can be in a position to better utilize your Facebook ads to eventually meet your goals. So to start with, before, a user would know if an ad was linked to Facebook because it is denoted with a “Become a Fan” button which is way different from the “Like” button.Now, the “Like” button becomes a little bit tricky with the two types of ads that may be on the Facebook page that you are looking at – one that is onsite and a part of the Facebook gallery and one that is off the pages of Facebook and at the onset, one would never know which is which since there is no indication at all whether an ad is a link that will take you away from Facebook or if it is an internal link in the Facebook realm. Once the user clicks on the “Like” button, that is when the distinction shows its signs because when the ad is situated off the Facebook pages, a new text appears and would say “You like this ad’ and if the ad is within the Facebook pages then the message that would show would run something like ‘You like ____”, the underlined showing the page of the ad itself.Now if you are advertiser and you want to use the “Like” option in Facebook, you have to understand the huge difference between an ad that is set up internally in Facebook and one that is outside the Facebook pages since they have to be run and managed in a totally different fashion.